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Research papers

The insightful museum

This case study gives a close look at attitude and behaviour based consumer segmentation. It also shows:-How a multi-method approach creates deep understanding of the consumers -How the research is connected to the business improvement opportunities...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Channe Järn, Sanna-Mari Jäntti
February 11, 2009
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Citation

Järn and Jäntti (2009a, February 11). The insightful museum. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-insightful-museum